Stripe research found that businesses that migrated from an older Stripe integration (the Card Element) to the optimized checkout suite saw a 10.5% increase in revenue.
Stripe launches upgrades for its optimized checkout suite. (Credit: Stripe, Inc.)
Stripe, a financial infrastructure platform for businesses, today added new features to its optimized checkout suite to help users increase their revenue by making it easier for their customers to complete a purchase.
The optimized checkout suite consolidates years of Stripe research into a set of products, tools, and features that businesses can integrate into their customer journey with minimal engineering effort. Today’s upgrades—which constitute the single largest bundle of new payments optimizations from Stripe to date—offer vastly more payment method choice for consumers, an easy way for businesses to support the top one-click checkouts, and the industry’s first no-code A/B testing tool for businesses to evaluate how different payment methods perform.
“What is the perfect checkout experience? It’s one where any legitimate customer, anywhere in the world, can complete a purchase in just a few seconds using their preferred payment method—and which requires minimal engineering effort from a business to build or maintain. That ideal may not quite exist yet, but thanks to the efforts of thousands of payments engineers at Stripe, we’re getting closer by the day,” said Abhinav Tiwari, product lead for Stripe’s optimized checkout suite.
The optimized checkout
The optimized checkout suite allows businesses to offer their customers a superb checkout experience without having to build it themselves. It combines pre-built UIs with accelerated checkout options, a wide range of payment methods, and controls that allow businesses and platforms to quickly fine-tune the checkout experience for their customers.
Source: Company Press Release