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Amazon expands One palm payment technology to Whole Foods Market stores in the US. (Crtedit: Amazon.com, Inc.)
As adoption of Amazon One continues to increase among third-party retailers and their customers, Amazon doubles down on palm recognition across its network of Whole Foods Market stores.
As Amazon One—Amazon Web Services’s palm recognition service for identification, payment, loyalty membership, and entry at over 400 locations across the U.S.—reaches a critical milestone with more than 3 million uses, Whole Foods Market stores are going all in. By the end of this year, all 500+ Whole Foods Market locations in the U.S. will offer Amazon One for payment and Prime membership benefits. This means Whole Foods Market customers who choose to use Amazon One will no longer need their wallet or even a phone to pay—they can simply hover their palm over an Amazon One device. For Prime members who link their Amazon One profile with their Amazon account, savings will automatically be applied. It’s that simple.
Amazon One is currently available at more than 200 Whole Foods Market locations across the U.S., including Arizona, Arkansas, California, Colorado, Idaho, Kansas, Louisiana, Michigan, Mississippi, Missouri, Montana, Nevada, New Mexico, New York, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming. Amazon One will continue to be rolled out to Whole Foods Market stores in other states and U.S. locations over the coming months.
Whole Foods Market expansion reflects a growing demand for Amazon One
In addition to Amazon One’s availability at stores like Amazon Fresh stores and Whole Foods Market locations, third-party businesses are increasingly offering Amazon One as an identification and payment option for their customers—and some of them are also using Amazon One in new ways.
Panera Bread recently launched Amazon One’s loyalty linking capability at select Panera restaurants. With this feature, guests can simply hover their palm over the Amazon One device, and the Panera associate will be able to pull up their MyPanera loyalty account information, greet the guest by name, and provide a customized experience. After the order is placed, the guest can scan their palm again to pay.
At Coors Field, home of the Colorado Rockies MLB team, Aramark Sports + Entertainment is taking advantage of Amazon One’s “age verification” capability. This feature allows adult customers ages 21 and over to purchase alcoholic beverages by simply scanning their palm at an Amazon One device without looking for their government-issued IDs.
Travel retailers, like Hudson, CREWS, and OHM, understand the benefits of palm payment in busy airport environments, and have deployed Amazon One at their airport stores in Atlanta, Charleston, Dallas, Dulles, Kansas City, Los Angeles, Newark, Nashville, Seattle, and more. Sports venues are revolutionizing the fan experience through partnerships with businesses like AXS, Compass, Delaware North, Levy, Penn Entertainment, Sodexo, and others. Currently, Amazon One is available at sports stadiums like Bridgestone Arena, Climate Pledge Arena, Globe Life Field, Lumen Field, T-Mobile Center, T-Mobile Park, NASCAR Raceway, and Texas A&M’s Kyle Field, as well as entertainment venues like Hollywood Casino at Greektown in Detroit, and more. Amazon One is also available at several grocery and convenience stores.
Source: Company Press Release