Product

Text Messaging Service

January 19, 2010

Contactability

Creating additional forms of contact with your customers maintains awareness and improves recovery rates. With HML’s proactive Text Messaging Service, you will open up a new channel of communication, the results of which will speak for themselves.

Depending on the objective you wish to achieve, we can text your customers on their mobile phones and request that they make contact, or arrange payment at pre-agreed contact times. The purpose and flexibility of the campaign is entirely at your control. And afterwards, we provide you with a standard management information suite, including contact volumes and performance statistics to inform you of the campaign success and the results we obtained.

Tailoring the message to the target audience

The benefits:

• Increase the number of customers you are in direct communication with
• Improve cash collected and arrears performance
• Enables you to focus on your problematic accounts and mitigate loss
• Compete with Credit Card companies by increasing contact times and methods
• Improve your funding ability by securing more returns
• Balance Sheet lenders may reduce their provisions and free up additional lending funds
• Increase your customers’ willingness to make payments

The set-up time of HML’s Text Messaging Service could be as little as five working days however, the actual time will depend on the complexity of your requirements. HML’s Text Messaging Service can be used to target a range of specific customer groups, including:

• Pre-litigation customers without a Direct Debit
• Pre-litigation customers where a Direct Debit has rejected
• Customers with broken arrangements
• Accounts that we have not been able to contact in the last five days