Today almost all US mobile subscribers pay network operator charges to send and receive SMS messages, either on a pay-per-use basis or through a limited message monthly plan. With less than one-third of consumers on unlimited messaging plans, FTEU is the only way to establish a truly free message service to your entire customer base.
FTEU allows content providers to set up programs which are entirely free of operator charges for the consumer. This means offering the option for businesses to absorb the often complex and variable consumer message charges levied by mobile operators – whether sending or receiving SMS messages, the consumer pays nothing. By absorbing the total cost for operating your program, FTEU unlocks new ways of using SMS while mitigating consumer concerns.
In the US, FTEU can be used as an effective direct-to consumer communication to aid in collections. Text messages are less confrontational and obtrusive than phone calls and far less expensive. Banks and credit issuers use FTEU for payment and collection reminders, suspected fraud alerts and balance notifications. Other businesses can use FTEU messaging to cut the cost of communicating with their customers and make each contact count.