Product

Business Intelligence and Analytics

September 22, 2009

Applied analytics combined with mixed data sources deliver numerous benefits, from reducing your costs to increasing your productivity and overall profitability.

First Data understands data; how files are sourced, collected, updated and structured. Our technology can help you combine previously untapped and unstructured data from call centres, collector notes and e-mails with traditional structured data from transactions and account master files to create mixed data solutions that:

• Identify new customers and intelligently manage offerings while minimising marketing expenses and increasing profitability.
• Utilise customer feedback and non-traditional data sources to refine product and service delivery programmes.
• Leverage proprietary industry data sources and automate the processing of large files quickly and economically.
• Optimise business decisions using predictive analytics for collections, recovery and contact centre performance.