Tunisia-based Zitouna Bank has selected Gemalto's Dexxis Instant Issuance solution for on-the-spot EMV card personalization across its branches countrywide.

According to the Gemalto, the Dexxis Instant Issuance solution forms a part of Zitouna’s marketing strategy to differentiate its offers while offering the same security level and quality of service as in traditional large-volume personalization methods.

Gemalto in cooperation with local system integrator Bull Tunisia, has already installed the personalization stations, software and equipment, in 10 Zitouna branches around the country.

Zitouna Bank spokesperson, said: “We decided to implement an instant issuance solution in order to greatly facilitate our clients’ subscription to a payment card. Zitouna is extremely satisfied with the level of support that Gemalto provided, enabling the project deployment in record time, less than two months.”

Philippe Cambriel, executive vice president at Gemalto, said: “As a brand new bank entering the Tunisian market, Zitouna naturally aims to offer top-level service to its customers. This project illustrates our capabilities and determination in accompanying our customers from A to Z, to ensure the full success of their new service rollout.”