Indian private sector bank Yes Bank has appointed Vinayak Prasad as president and country head of cards management.

Mr Prasad will be responsible for Yes Bank’s foray in the credit cards business, while enhancing the existing debit card, prepaid card, and travel card offerings, and spearheading the bank’s entire cards product portfolio.

Mr Prasad has over 15 years of experience in the consumer cards business. Prior to joining Yes Bank, he was heading the cards group at ICICI Bank where he was instrumental in launching the bank’s premium cards business.

Mr Prasad is joining Yes Bank at a phase when bank has announced plans of expanding its branch banking operations as part of the strategic announcement of Version 2.0 – the next phase of growth.

As part of Version 2.0, Yes Bank will steadily enter into the retail banking segments. The bank will be significantly focusing on its plans to increase the branch count to 250 branches by June 2011, and 750 branches by March 2015.