Wachovia, a financial holding company, has appointed Sridhar Chityala as the new head of its eCommerce division.
Mr Chityala will report to Ranjana Clark, head of marketing, and will be responsible for the strategic direction and execution of the company’s Internet, intranet and mobile channels, as well as Wachovia’s overall online customer experience and integration.
Mr Chityala will partner with Wachovia’s business units to help them develop eCommerce strategies that will support their business goals. He also will provide leadership for the corporation on innovative technologies to ensure outstanding customer service, increase client acquisition, drive revenue growth, and create efficiency for Wachovia.
Most recently before joining Wachovia, Mr Chityala served as the head of the telecommunications business unit at Citi Cards, where he was responsible for the company’s partnership with AT&T, along with mobile services and PayPass applications for credit cards.
Ms Clark said: Sridhar brings a broad strategic perspective to the online space, as well as deep expertise in financial services. In addition to more than 16 years of technology and eCommerce experience, Sridhar also has an extensive background in both strategic and operational roles in financial services. This makes him a perfect fit to lead Wachovia’s eCommerce strategy.