Visa has launched a new online shopping tool Rightcliq by Visa to help consumers make smart online buying decisions. The tool is designed to improve the way consumers browse and compare products, checkout on merchant websites, and track packages to their doorstep.

Visa said that the Rightcliq web application features the Wishspace, a visual wish list that lets consumers collect, organize and share images of products they are considering purchasing.

The other features of the tool let consumers browse merchant offers from popular brands, solicit advice from friends, and auto-fill payment information at point of sale using a digital wallet that can hold any credit, debit or prepaid card.

Gerry Sweeney, global head of e-commerce and authentication at Visa, said: “At Visa, we know consumers love to shop online, but they also want better ways to streamline the experience and eliminate some of the frustrations they encounter in the process. Rightcliq is Visa’s answer to that consumer demand.

“Our deep knowledge of our consumers’ needs combined with our longstanding commitment to making ecommerce more convenient, secure and rewarding has resulted in a product that we believe will change the way people shop online. Rightcliq is a key step toward becoming the better way to shop.”