Vietnam Export Import Commercial Joint Stock Bank (Vietnam Eximbank) has commenced recruiting JCB credit card merchants in Vietnam, based on the agreement signed with JCB International (JCBI), a subsidiary of Japan-based JCB, in September 2009.

JCB entered into this arrangement to enhance convenience for 64.21 million JCB cardmembers largely based in Asia, including Japan, China, Taiwan, and Korea, who travel to Vietnam.

Vietnam Eximbank aims to strengthen services for its merchants by accepting JCB, the international credit card brand, giving more payment options for customers and generating more sales opportunities with a growing JCB cardmember base in Asia.

Dinh Thi Thu Thao, vice president at Vietnam Eximbank, said: “The arrangement with JCB, a major international payment brand with a solid cardmember base in Asia, will result in more payment options for our merchants, and increase in sales volume accordingly.”

Tsuyoshi Notani, managing director of JCB International (Thailand), who is supervising Thailand and other Southeast Asia including Vietnam, said: “I am extremely pleased that Vietnam Eximbank, one of the most powerful and trusted partner banks for JCB, today started to facilitate JCB card acceptance. I believe this will further increase the level of JCB cardmember convenience, especially in popular tourist sites such as Hanoi and Ho Chi Minh City.”