United Financial House, a Saudi Arabia-based start-up asset management firm, has selected US-based Advent Software's integrated solutions to support the launch and development of asset management enterprise.

United Financial House has selected Advent Portfolio Exchange (APX) – a portfolio and client relationship management solution, Moxy trade order management system and Advent Tradex fund order management solution.

The implementation for United Financial House was led by Siscom, Advent’s consulting representative in Saudi Arabia.

APX and Moxy will provide an integrated platform for portfolio management, reporting and trade order management. Advent Tradex has been deployed to help automate the order flow of mutual and real estate funds, from initiation to back office, according to Advent Software.

United Financial House Asset Management head Khalid Ali Aljehani said that with Advent Software, the firm has a technology infrastructure with the comprehensive coverage to meet its business requirements.

“The platform is operationally efficient, enables us to provide our clients with exceptional performance and service, and has the flexibility to handle regulatory reporting requirements. Siscom was able to implement the solution quickly to meet our tight schedule, and will provide us with ongoing local support,” Aljehani said.