UBS has appointed Anthony Iliya as new CEO for Middle East and North Africa (MENA), effective August 1, 2010. Mr Iliya will be based in Dubai and report to Alex Wilmot-Sitwell, group chairman and CEO EMEA and co-CEO of UBS Investment Bank.

UBS said that Mr Iliya has 30 years of experience in the financial industry across investment banking, asset management and wealth management. He was most recently with Credit Suisse in Hong Kong as executive vice-chairman and head of asset management APAC.

Before that Mr Iliya held various senior positions in global markets in New York, London and Bahrain, with General Re Financial Products, Credit Suisse and Bankers Trust.

Mr Wilmot-Sitwell said: “The Middle East and North Africa region is a key, strategic growth market for UBS and I am very pleased Tony will be joining our excellent team in the region. His wealth of expertise and his background will position us well to further deliver the full strengths and capabilities of the firm and maximize our growth and profitability in this important region.”