Financial services provider UBS has announced that it piloting a first-ever partnership with Panorama Flight Service giving UBS exclusive branding rights of a private terminal at Westchester County Airport in White Plains, New York.

The multi-year partnership allows UBS to place a branded internet kiosk, an interactive plasma wall, signage and other marketing materials throughout the lounge where more than approximately 1,500 private aviation clients pass each week.

Nadine Genet, head of global advertising at UBS, said: It is increasingly complicated to target and engage our hard-to-reach, discerning audiences through conventional media alone. This is an efficient and creative way to build and reinforce awareness of the UBS brand among a key audience of affluent potential clients and investors.