Broker-dealer subsidiary TD Ameritrade has launched its upgraded thinkorswim trading platform, equipped with a new feature ‘Strategy Roller’, which allows retail traders to roll their existing option positions automatically.

Developed as intuitive and easy to operate, the platform explains traders how specific actions might affect their overall strategy, thus assisting them to better understand the potential impact of their trading decisions.

TD Ameritrade trader group senior vice president Steve Quirk said, "We developed Strategy Roller to help our clients think more holistically about position management and to embrace technology and automation to encourage discipline."

In the beginning, the Strategy Roller will be serviceable for covered calls; with extra functionality will be added in the next couple of months.

The firm has made available a version of the Strategy Roller within the thinkpipes platform for independent registered investment advisors (RIA).

This will enable advisors to create alerts, based upon user-defined settings, to help them more easily manage their clients’ covered call positions.

TD Ameritrade Holding Corporation, through its many subsidiaries, offers investing and trading services for nearly 6 million funded client accounts that total nearly $500bn in assets and custodial services for more than 4,500 independent RIAs.