Society for Worldwide Interbank Financial Telecommunication (SWIFT) has appointed Javier Pérez-Tasso as the new marketing executive, to implement strategic initiatives that drive growth across SWIFT's business lines.

The Belgium based firm said that Javier will report to SWIFT’s CEO, Gottfried Leibbrandt and oversee correspondent banking, clearing and settlement and market infrastructures, as well as growing market share in related areas, such as sanctions, reference data, matching and cloud services.

Javier was previously a part of SWIFT’s Executive Committee acting as head of products and services, where he led an international team steering the evolution of SWIFT’s platform and reducing the total cost of ownership (TCO) for customers.

Gottfried said, "He brings an in-depth understanding of the company, both in sales and marketing, as well as a strong track record of building high performance teams."

SWIFT is the financial messaging provider for more than 10,000 financial institutions and corporations in 212 geographies and territories.