Societe Generale Corporate & Investment Banking (Societe Generale CIB) and Japaninvest Group have entered into a new trading and research alliance to deliver co-branded Asian equity research to institutional clients on a global basis.

Societe Generale CIB said that its economic and macro coverage on all asset classes will be complemented by Japaninvest’s company research, and its growing Asian coverage in China, Hong Kong, Taiwan and Korea.

Under the agreement, Societe Generale will distribute Japaninvest’s research via its global distribution platform, continuing to utilise the established Japaninvest sales force.

The joint venture is expected to offer coverage representing 25% of global market capitalisation and will combine the independent bottom-up analysis with global execution platform for high touch, electronic services (25 markets in Asia), ETFs as well as the whole range of derivative services.

David Escoffier, global head of equities and flow derivatives at Societe Generale CIB, said: “We are very pleased to be partnering with Japaninvest, which is well known for its in-depth and high quality research product. This addition will substantially broaden our client offering and provide us with powerful new synergies in Asia and worldwide.”

Rupert Eastwood, CEO of Japaninvest, said: “We are excited that clients will be able to access the full spectrum of Societe Generale Corporate & Investment Banking’s equity solutions in cash, derivatives and listed products, combined with state of the art execution across 25 Asian exchanges.”