SHUAA Capital has gone live on SunGard's Front Arena, an advanced sales and trading system that offers a transparent and trustworthy platform with fully-integrated access to regional and global markets.
The deployment of SunGard’s Front Arena will enable the company to develop a competitive advantage by boosting its sales and trading capabilities as per the global standards.
SHUAA Capital executive chairman HH Sheikh Maktoum Hasher Al Maktoum said SHUAA’s enhanced sales and trading business is built on the premise of providing a client-centric suite of products and services.
"This means offering a global institutional standard trading platform and the capacity to offer clients access to regional as well as international securities.
"Domestic and international investors are increasingly looking for automated and transparent trade execution, whether in equities, fixed income or derivatives, which we are now able to offer along with SunGard," Al Maktoum added.
Leveraging SunGard’s technology, SHUAA aims to tap the opportunities offered by future developments in the regional financial industry, such as market making, direct market access (DMA), securities lending, as well as algorithmic trading.
Apart from assisting SHUAA to enhance its operational efficiency and client service, SunGard’s Front Arena will offer the company a single platform through which it can expand and develop its services over time.