SEI, a global provider of outsourced asset management, investment processing and investment operations solutions, has launched a new investment solution to the UK IFA marketplace through a strategic partnership with UK-based investment platform Cofunds.

The strategic partnership brings together SEI’s asset management capabilities and Cofunds technology and administrative services. The combined offering is designed to provide UK advisers with the opportunity to build long-term growth and create a more efficient, consistent, and profitable client process.

The SEI strategic portfolios embrace its goals-based philosophy and combine modern portfolio construction theory with behavioral finance. By combining dynamic asset allocation and portfolio construction with rebalancing, manager selection, and monitoring, the SEI approach aims to maximize investment opportunities and diversify risk to provide more consistent results for investors.

Chris Keogh, director of global wealth services at SEI, said: “Advisers increasingly recognize the value of outsourcing asset allocation, portfolio construction, and administration so that they can concentrate on advising clients and growing their businesses. By using an outsource investment solution, they can manage the risk, eliminate the administrative burden, implement a reliable and consistent client process, and focus on meeting regulatory requirements.

“SEI has significant experience of working successfully with advisers globally and we are pleased to be partnering with Cofunds as they are committed to supporting advisers to transform and build long-term growth. Together, we can help advisers better serve their clients and drive the capital value of their businesses.”

Alastair Conway, sales and marketing director of Cofunds, said: “In response to adviser demand we have partnered with SEI to provide an outsourced investment solution on our platform. Their investment pedigree, understanding of the end investor and experience in providing outsourced solutions to wealth managers around the world makes them an ideal partner as we seek to support the evolution of financial planning here in the UK.”