Royal Bank of Canada and Starbucks Coffee Company have introduced a new hybrid card in Canada that blends an RBC Visa card with the re-loadable Starbucks Card. Starbucks Duetto Visa Card, the first of its kind in Canada, offers coffee consumers the ability to pay, reload, earn and redeem rewards with one card.
The Starbucks Duetto Visa Card rolls the popular Starbucks Card and Royal Bank of Canada (RBC)’s Visa card into one. When cardholders use the Visa account of their Duetto Card, they earn 1% of their purchase back in Duetto Dollars which are loaded into a Duetto Dollars account at the end of each billing cycle. Duetto Dollars can then be used for purchases at Starbucks, including beverages, food and store merchandise.
Today, more and more consumers want to be rewarded for their loyalty, said Dave McKay, RBC’s senior vice-president, credit cards and financing products in Canada. The Starbucks Duetto Visa Card makes this possible for RBC cardholders and Starbucks regulars. It is a great example of three leading brands developing a way to give people more opportunities for rewards.