PyraMax Bank has launched an iPhone application powered by technology from Monitise Americas, a mobile banking and technology company.

Monitise Americas claimed that its advantages lie in its scalable, modular approach to mobile banking, which provides a customizable offering to financial institutions of all sizes wishing to enter the mobile space. They can choose to offer customers a broad range of services – from basic account information and alerts delivered via SMS to more enhanced functionality delivered via mobile browser or branded iPhone app.

Soren Bested, managing director of Monitise Americas, said: “Clearly smartphone apps are significantly affecting the way consumers manage their finances, and Monitise Americas intends to deliver this trend to anyone who wants to take part.

“We firmly believe that mobile banking should be for everyone and offer something unique to the consumer. Our model of using existing banking infrastructure to offer services via the mobile device provides inclusivity for all financial institution segments. We also take advantage of the mobile device’s unique capabilities to offer the services consumers want right now and to lay the rails for mobile commerce down the line.”