Pulse, a debit/ATM network, has introduced new Pulse Internet PIN debit solution, as part of bringing the security, reliability and convenience of PIN debit to online shopping.

Financial institutions using Pulse Internet PIN Debit can deliver convenient PIN-based, online transaction verification to consumers who purchase products from e-commerce merchants.

The new payment solution, which uses Acculynk’s PaySecure Internet PIN debit software, is expected to enhance the issuer and cardholder relationship by using a financial institution-branded graphical PIN pad.

According to the Pulse, when consumers check out in the usual manner from a merchant website using cards that participate in Pulse Internet PIN Debit, they will be given the option of completing the transaction with a PIN.

Judith McGuire, senior vice president of product management at Pulse, said: “With Pulse Internet PIN debit, financial institutions can offer cardholders a secure, trusted and preferred payment option for online purchases. The product gives consumers with PIN-only debit cards a new payment choice, and should appeal to cardholders who already prefer to enter their PIN at brick-and-mortar retailers.”