Obopay, a developer of mobile payments solution, has unveiled Mobile Money for Banks, which will allow banks to deploy their own branded mobile money service.

Designed to make bank accounts the anchor for all current and future mobile money transactions, Obopay Mobile Money for Banks service combines complete brand control and a full range of mobile transactions and applications with low-cost integration and deployment.

Mobile Money for Banks includes the ability to send and transfer money, makes payment card acceptance available to everyone and can be implemented in 30 days or less.

Mobile Money for Banks gives financial institutions the opportunity to bring to market quickly branded smart phone, Blackberry and iPhone applications, as well as Mobile Internet, SMS and IVR services and a full range of website capabilities.

Carol Realini, CEO of Obopay, said: “We have been at the forefront of mobile payments for five years. Mobile Money for Banks incorporates our knowledge and expertise in the most successful use cases, applications and capabilities with technology that makes it extremely easy for banks to get into mobile payments with their own brand.”