National Bank of Dubai has entered into a partnership with Selektpoints, an international pioneer in EMV loyalty, offering rewarding and innovative coalition programs for consumers, merchants and landlord banks.

<p>As part of National Bank of Dubai&#0039;s (NBD) customized offerings, the firm wishes to reward customers who use their Smart cards at select merchant establishments in the United Arab Emirates (UAE). With the utilization of the latest EMV chip technology, this is the first of its kind program in the Gulf Cooperation Council. <br /><br />Selektpoints specializes in providing regional and international banks and retailers with chip-based loyalty programs. As a result of this partnership, NBD will become the exclusive &#0039;landlord bank&#0039; for Selektpoints in the UAE and will be responsible for inducting merchant establishments in the UAE into the program.<br /><br />Selektpoints will use the EMV smart chip embedded in cards to ensure customers are automatically rewarded every time their card is used at participating outlets. The accumulated reward points can be redeemed for a range of products and services. The program will be rolled out over the next few months to NBD&#0039;s cardholders and extensive merchant base.<br /><br />NBD plans to issue chip-embedded smart cards to its customers in the next few months incorporating the unique loyalty program in partnership with Selektpoints, and expects most merchant establishments in the UAE to sign up to the program.</p>