MoneyGram has appointed Juan Agualimpia as senior vice president and chief marketing officer. He will report to Pamela Patsley, chairman and CEO of MoneyGram.

As chief marketing officer, Mr Agualimpia will oversee MoneyGram’s global branding and marketing strategy.

Mr Agualimpia has nearly 20 years of experience in marketing, brand management, customer relationship management and product development. He joins MoneyGram after five years with Newell Rubbermaid, where he most recently served as vice president and general manager for the art and coloring global business unit.

Ms Patsley said: “Mr Agualimpia is an established veteran in the marketing arena and his experience in large, consumer-centric, international organizations will make him a valuable asset to MoneyGram’s leadership team. He brings an extensive background in global brand positioning, and marketing strategy and I look forward to leveraging his talents and expertise to help MoneyGram accelerate growth and increase market share.”

Mr Agualimpia said: “MoneyGram is a company with tremendous potential. I am very excited to work with the leadership and marketing teams to take our brand and consumer experience to the next levels. We are focused on delivering significant growth across channels, countries, communities and categories.”