Merchant Warehouse, a provider of merchant accounts and credit card processing solutions, has released MerchantWARE Pay @ The Table with BINsmart, a secure wireless payment option that brings payment to the customerand helps merchants improve their operational costs.
Merchant Warehouse claimed that Pay @ The Table with BINsmart incorporates all the features of its BINsmart product, which identifies whether the method of payment is via credit or debit card, then prompts for the less expensive transaction, saving the merchant on interchange fees. It is customized for each merchant and integrated with the wireless Ingenico I7780, a Bluetooth enabled light-weight and secure terminal that is operational up to 600 feet from the main POS terminal.
Credit card data will be encrypted using Bluetooth technology between the wireless terminal and the POS and then transported via a SSL connection to the Merchant Warehouse payment gateway where data will be tokenized and returned to the POS for final transaction. The I7780 integrated with MerchantWARE Pay @ The Table with BINsmart will improve operational costs, and also offers wireless solution for table-side payments, patio service, curb-side payments, drive-thru payments and seasonal check-outs.
Henry Helgeson, co-CEO at Merchant Warehouse, said: “This is exciting technology that enables the merchant to have complete control of their environment from operating costs to the customer experience.
“On the flip-side the customer maintains control over their payment experience, as they can see the card throughout the payment process which is transacted at their table, and merchants are given additional peace of mind that their customers’ card data is safe. Bottom line, bills are settled faster, and the overall customer and staff experience is greatly improved and card data is secured. It’s a win/win scenario!.”
Lisa Shipley, senior vice president of sales at Ingenico, North America said: “We are pleased that Merchant Warehouse chose Ingenico’s i5100, AQUA, and I7780 (Pay @ Table) for their BINsmart solution. This solution clearly brings their customers an effective method to control their operating costs by minimizing interchange fees while offering a true and secure customer payment convenience.
“The hospitality industry has been waiting for a viable and cost-effective Pay@ the Table solution. Our wireless Bluetooth payment terminals help eliminate card skimming by allowing customers to maintain control of their card which in turn helps prevent fraud and identity theft at the start. On the other hand, Merchant Warehouse’s BINsmart application enables restaurant owners to maintain control over their operating costs by minimizing interchange fees, quickly turning tables and improving wait-staff efficiency.”