MasterCard has partnered with an e-commerce company Next Jump to unveil a new application, MasterCard MarketPlace Overwhelming Offers iPhone app, to enhance the mobile commerce experience for consumers.

MasterCard said that the new application enables consumers to access MasterCard MarketPlace, a personalized shopping platform with customized deals and offers from selected merchants, allowing them to buy the goods and services that they need and want from wherever they may be with connected devices.

MasterCard MarketPlace Overwhelming Offers iPhone app helps merchants to improve their relationships with shoppers by offering special deals to those seeking to make purchases from them through their mobile devices while also capturing the additional mobile commerce revenue opportunity.

Josh Peirez, chief innovation officer at MasterCard, said: “As we focus on bringing the consistency of the e-commerce environment to consumers’ mobile devices, the MasterCard MarketPlace Overwhelming Offers app is the latest example of how our collaboration with Next Jump is helping consumers to become smarter, savvier shoppers on their own terms.”

Charlie Kim, CEO of Next Jump, said: “Our ongoing relationship with MasterCard is helping us to take our capabilities to the next level in a way that helps consumers and merchants to connect through whatever device consumers choose to connect to the internet – including their iPhones.”