MasterCard Worldwide has appointed Betty DeVita as president of MasterCard Canada, effective 15 September 2010.
DeVita will oversee regional strategy, business development, acceptance expansion, operations, regulatory, marketing and product introductions with a mandate for delivering continued growth and innovation in the market.
DeVita has been chairman and CEO of Citibank Canada for the past three years. In addition to leading Canadian operations, she was country business manager and senior EVP for Citibank Korea, regional business executive for the Global Consumer Franchise in North Latin America including Venezuela, Columbia, Peru, Dominican Republic, Panama and the Bahamas.
DeVita said that she is looking forward to joining MasterCard and tackling the exciting business opportunities in the Canadian payments market.
“My focus will be on strong execution of a compelling business strategy while continuing to build the brand. Together these will generate continued growth for MasterCard in Canada,” DeVita said.