Longtop Financial Technologies, a Chinese provider of software solutions and services to the financial institutions, has won its first contract with a rural commercial bank customer in eastern China to provide an operational customer relationship management solution.

Under the terms of the contract, Longtop will implement its proprietary E@ble CRM solution for the customer and also provide customized development according to the customer’s specific requirements.

The objective of the system is to change the bank’s current account centric service process to customer oriented; enable service level differentiations; and improve the overall service efficiency and quality, said Longtop.

Weizhou Lian, CEO of Longtop, said: “We are delighted to win a new customer with our industry-leading banking CRM solution. This contract win demonstrates our initiative to expand the small and mid-sized bank market segment by leveraging our strong solution capability, local industry knowledge and industry-wide brand.”