Banking group Lloyds TSB is restructuring its operations in the Middle East to better align its offerings in the region with the needs of both its personal and corporate customers.
With immediate effect, both the local personal banking business and international offshore banking unit will become a combined unit, known as personal banking. This move is a response to the recognition of the needs of the bank’s customers to have a seamless service across all of their bank accounts, services and banking relationships.
Reflecting the success of Lloyds TSB’s efforts within the small to medium enterprise sector, the bank will be further developing its business banking team with several new senior appointments.
Furthermore, the bank has also announced the departure of its regional CEO Giles Cunningham. Mr Cunningham will be moving to London, UK to start his new role as director of onshore banking for Lloyds TSB international banking.
Commenting on the structural changes at Lloyds TSB, Steve Williams, chief operating officer for Lloyds TSB Middle East, said: Our research shows that customers want a more streamlined banking service with fewer points of contact. By bringing offshore banking and our local personal banking business together we will achieve this and create greater freedom and flexibility for our customers.