Lloyds Banking Group is set to rebrand its Lloyds TSB businesses to Lloyds Bank over the course of the next three years.
The move is part of the restructuring plan Lloyds Banking Group stuck with the European Commission in November 2009 to sell a standalone retail banking business including the TSB brand name.
The bank said that by the end of 2013 the majority of branches, products and services currently branded Lloyds TSB will operate under the Lloyds Bank brand.
There will be no change to Halifax or Bank of Scotland, the group’s other main relationship brands. The group previously confirmed that its branches in Scotland will operate solely under the Bank of Scotland name.
Lloyds Bank Corporate Markets will be the first UK based part of the group to operate under the new name and will start its rebranding process later this year.
The majority of the group’s other Lloyds TSB branded business units are expected to follow suit during 2012.