Denmark's Jyske Bank has implemented an enterprise-wide IP video communication system using technology from Envivio, furnishing its branches with large video screens displaying product information.
Jyske Bank is now using Envivio MPEG-4 products to change the way employees receive information and how it educates and markets to its customers.
The implementation included the integration of six Envivio 4Caster B3 Broadcast Series encoders to create live webcasts and on-demand content, which is distributed to more than 100 Envivio 4Sight video servers. Video is played back in all of the bank locations using 2,000 EnvivioTV players on PC desktops and video screens.
Today, when customers enter a Jyske Bank branch, they are presented with large video screens that display product information at every branch window and coffee bar. In addition, Jyske Bank has installed product displays equipped with video screens, allowing customers to select products and instantly receive video presentations that describe the products in detail.
The enterprise-wide IP video communications infrastructure is in place to support the bank’s ongoing video needs, including live webcasting, video on-demand editing and digital signage. Jyske Bank expects to expand its use of video on-demand to include staff training, as well as briefings with the media and analysts. Customers can also access product videos from the bank’s website, and customer advisors can show videos in hundreds of meeting rooms located throughout its branches.
Jyske Bank is also using video to distribute company information to its 4,000 employees based in Denmark, France, Gibraltar, Germany, Holland, Poland, Spain, Switzerland, and The UK. The bank distributes a hosted weekly video news magazine for employees via the company’s internal website.
Jyske Bank said that the decision to use internal and external video communications across its branches has been crucial to its ability to attract 5,000 new customers in the fourth quarter of 2006 alone, compared to the 8,000 to 10,000 new customers that the bank signs up in a typical year.