Just Retirement, the equity release specialist, has reduced the interest rate on its equity release roll up plan to 6.25%.

Just Retirement is also offering customers a Christmas cash back of GBP300 for all cases that complete by December 31, 2007. The payment will be made on completion of the case and will be passed back to the customer.

Paul Cowman, head of equity release and protection at Just Retirement, said: Our message continues to be that equity release should be seen as a part of overall financial planning, and not as a last resort. Additionally, we believe flexible drawdown products are a key product, and want to encourage people to only take what they want when they need it. This is backed by our research which shows that above all customers want flexibility and control over their finances.