US-based JLG Industries, Inc., an Oshkosh Corporation company, has recently launched aerial work platform products in Mexico through Caterpillar dealer, Madisa, which has 45 branches in the country.
The dealer would purchase 800S boom lifts, 1200 SJB booms, 3394 and 4394 rough terrain scissor lifts, M600 booms and 1930ES scissor lifts for the product launch. The deal is significant since this is the first time Madisa has purchased AWPs above the 60 feet mark.
Maye Houck, global marketing communications manager for JLG, was reported stating that the product launch in Mexico is part of its push to bring JLG AWPs to South America and that the company is also looking forward to introduce these products to other regions as the opportunities arise.
JLG Industries, Inc. is the designer, manufacturer and marketer of access equipment. The Company’s diverse product portfolio includes brands such as JLG aerial work platforms, JLG, SkyTrak and Lull telehandlers and an array of complementary accessories that increase the versatility and efficiency of these products.