Ipreo, a provider of market intelligence and productivity solutions to corporations and investment banks, has acquired a provider of online investor targeting solutions BuysideIQ.

The addition of BuysideIQ will serve as a complement to Ipreo’s analyst-based Premium Analytics service that will continue as a core offering, leveraging the expertise and the consultative structure of Ipreo’s analytics team.

The BuysideIQ acquisition will add an online targeting product, known for its ease of use, speed, and accuracy, to Ipreo’s suite of investor relations services.

Brendan Fitzpatrick, founder and president of BuysideIQ, will join the Ipreo team as head of online targeting.

Bill Sherman, EVP and managing director of global data strategy and analytics at Ipreo, said: This acquisition is consistent with the Ipreo approach of offering corporate issuers a choice of products that best fit their development stage and investor relations goals. We’re very pleased to be able to complement our hands-on targeting services with an online offering of BuysideIQ’s quality and reputation.

Mr Fitzpatrick said: The experience of Ipreo’s management team and the firm’s reputation for high quality service are unmatched in the industry. I’m delighted to be able to combine the BuysideIQ solution with Ipreo’s high-caliber analyst-based targeting services.