Intelligent Environments(IE), part of the Parseq group providing digital banking software for financial services, has launched mobinetic, a mobile banking platform that gives financial providers the ability to deliver fully branded mobile banking services and value-add initiatives to their customer base.

According to the company, mobinetic will enable banks to overcome their lack of specialised internal resource and offers a production-ready solution to easily launch mobile banking to market.

The new offering can integrate seamlessly with back office systems enabling banks to benefit from the reduced operational costs and improved customer relationships that mobile banking enables, claims the company.

IE director of mobile James Richards said a number of high profile financial providers have already signed up to mobinetic and deployed it to their customer base.

"Our success in the market to date builds on more than 15 years’ experience of deploying integrated and secure digital solutions within core banking environments," Richards said.

The IE platform will support smart phone apps for iPhone, Android, BlackBerry and Windows Phone 7, as well as mobile web and text banking experiences for virtually every other handset available.

IE’s mobinetic platform can manage and disseminate personalised location specific offers and marketing, enabling banks to tap into a valuable revenue stream.