IBERIABANK, a subsidiary of IBERIABANK Corporation, has launched IBERIA Wealth Advisors, a team focused on building its trust and asset management business.

The Wealth Advisors team will be lead by Jason Waters, senior vice president and managing director. The team currently consists of two primary managers. Jimmy Crocker joined the as senior vice president and director of trust. Kevin Reed will serve as senior vice president and director of wealth management.

Mr Waters joins IBERIABANK with over 17 years in the financial services industry. Most recently he served as senior portfolio manager for Regions Bank (formerly AmSouth Bank) in Alabama where he managed an asset management investment portfolio for the corporation, as well as served on the asset allocation, investment strategy and mutual fund due diligence committees.

Mr Crocker joins IBERIABANK with over 17 years in the financial services industry. Most recently, he served as vice president and trust adviser for Regions Bank (formerly AmSouth Bank) in Alabama. His financial experience includes serving as trust administrator managing large asset portfolios as well as having served as a private banker group vice president and regional banking manager throughout his career.

Mr Reed joins the bank with 25 years of experience in the fields of asset management, trust administration and client development. He spent the last 12 years at Whitney National Bank where he served as division executive for trust, asset management and brokerage. He was responsible for all aspects of Whitney’s trust and investment management division across a five state area. Prior to Whitney, he was with First National Bank of Commerce in the trust and investment management division.

Jefferson Parker, vice chairman and managing director of brokerage, trust and wealth management for IBERIABANK, said: "With the formation of this business, we can offer our clients competitive wealth management solutions. We are making a significant investment in this area starting with the recruitment of the best talent in the business. Each of these leaders – Jason, Jimmy and Kevin – brings profound depth and experience. I am confident that this business will be a significant part of our company very soon and am very excited about the opportunities ahead."