HSBC North America Holdings has appointed Patrick Burke as CEO of HSBC Finance, to lead the US consumer finance division.

Mr Burke succeeds Niall Booker in this role; who was recently named CEO of HSBC North America Holdings.

Mr Burke, currently serves as senior executive vice president and CEO of card and retail services for HSBC Finance. He is responsible for the US operation of the HSBC credit card and retail business, as well as providing leadership and collaboration with parent company HSBC Holdings in building a global cards business.

Mr Burke’s prior positions include CFO with HFC Bank in the UK in 2000, and president and CEO of HSBC Financial Corporation Canada in 2003. He began his career at the company in 1989 as deputy director for mergers and acquisitions and vice president of strategy and development.

Brian Hughes will succeed Mr Burke as executive vice president and head of card and retail services for HSBC Finance. Mr Hughes has been with HSBC since 2004, most recently serving as EVP of marketing for card and retail services.

Mr Booker said: “Under Pat’s leadership, the credit card business in the US has been consistently profitable. I’m confident that Pat will continue the solid progress made in the last few years in the US as we effectively wind down our non-core businesses and concentrate on growing our core business of cards.”