UK high street banking giant Halifax has launched a new-look One Card, which will offer a 0% anniversary deal, available from all Halifax branches, over the phone or online.

The new-look card features an introductory offer of 0% for nine months on both balance transfers and purchases. Other benefits include a further 0% rate for six months on new balance transfers made from the start of the calendar month following the first year anniversary of the card, as well as an APR of 13.9%.

Commenting on the new card, Ken Stannard, head of Halifax credit cards, said: Customers have told us they want to be rewarded for their loyalty and we have responded to this. The new-look One Card means not only do you get a great upfront deal but you can also get rewarded a year on. It is a best buy product which combines a low typical APR with both an introductory and anniversary 0% offer. This is yet another high-street banking first from the Halifax.

The Halifax One Card was first launched in February 2004. The new-look card features the same introductory deal of 0% for nine months on both balance transfers and purchases, although the additional 0% anniversary offer is a new feature.