GE Money appoints Vincenzo Picone as SVP of global marketing

GE Money, the global consumer financial services unit of General Electric Company, has appointed Vincenzo Picone to senior vice president of global marketing.

Mr Picone will report directly to David Nissen, president and CEO of GE Money. He assumes his new role after having served as senior vice president for strategy for GE Money since 2005. Prior to joining GE Money, Mr Picone has served as CEO of Palmera Group, an Italian consumer goods company. He had previously held senior marketing, branding and strategic consulting roles with Procter & Gamble, PepsiCo and McKinsey & Co.

Mr Picone has earned his undergraduate degree in marketing from the European Business School in Paris, and his MS in management from the Sloan School at Stanford. He replaces Thomas Gentile in the marketing role. Mr Gentile recently accepted a promotion to become vice president and general manager, services for GE Aviation.

Mr Nissen said: Vincenzo Picone’s deep experience in global consumer product marketing and his unique ability to drive organic growth have made him a key contributor to the ongoing transformation of GE Money into a superior customer-focused organization.