First National Bank of Omaha’s First Bankcard and Audience Rewards, the official rewards program of Broadway and the Arts, have partnered to launch the Audience Rewards American Express Card.

The new card allows customers of Broadway to participate in the Audience Rewards loyalty program and earn free and discounted tickets.

By using the card, users can earn ShowPoints that can be redeemed for offers such as meet and greets with the stars, theatre tours and private singing lessons.

In addition, cardholders can earn 3,000 bonus points on spending $1,000 in the first three bills.

First Bankcard president Stephen F Eulie said: "We’re excited to work in partnership with Audience Rewards to enhance their customers’ passion and loyalty for live entertainment and the arts.

"We believe in driving results through continuous improvement to help us make one-of-a-kind programs like Audience Rewards more valuable to its customers."

Audience Rewards CEO Charles Flateman said: "Our Audience Rewards members are a highly engaged community who bring a wide spectrum of live entertainment and the arts into their lives every day."