Emirates NBD has launched a new online customer care platform as a dedicated webpage on its website enabling customers to provide feedback at their convenience.

For easy navigation and access, the new customer care webpage has been divided into three categories, namely feedback, enquiries and complaints. All the complaints received through this channel will be logged into the bank’s customer relationship management system and assigned to the relevant departments for review and resolution.

Saif Al Mansoori, head of group business marketing at Emirates NBD, said: “This new dedicated customer care platform not only makes it convenient for our customers to communicate at their convenience, but also expedites the review process for all service related queries and complaints. As a bank that places customer service at the heart of its operations, we are delighted to offer this new service as a valuable addition to our existing customer support infrastructure. We intend to further develop this platform during the year as part of our customer service enhancement programme.”