Embrace Home Loans, a direct lender for Fannie Mae and Freddie Mac, approved by FHA and VA, and an issuer for Ginnie Mae, has officially opened a retail branch in the Orlando, Florida, area.

The branch will be managed by vice president, Greg Peele. He is also the president of the Central Florida Mortgage Banker’s Association.

The branch will offer conventional, FHA and VA loan products as well as CDA and USDA programs.

Dennis Hardiman, CEO and founder of Embrace Home Loans, said: “The team at our Orlando branch has a remarkable service record on mortgage lending. Central Florida has experienced increased sales for the past six months and is the strongest housing market in Florida. We look forward to working with the experienced and talented team in Orlando in order to provide homebuyers in this vigorous market with a smart, stable lender able to meet all challenges with great customer service.”