Discover Financial Services has entered into an agreement with Serbian payment network DinaCard, which will allow DinaCard cardholders to use the Discover, Diners Club International and PULSE networks for international purchases and cash access outside of Serbia by the end of 2010.

Discover said that the alliance allows DinaCard cardholders with global access to credit and cash withdrawals, and local volume remaining on the DinaCard network.

DinaCard, founded in 2003, is the system of national payment cards operated by the National Payment Card Center, a division of the National Bank of Serbia, Serbia’s central bank.

Rajive Chada, president of Diners Club International, a subsidiary of Discover, said: “This agreement, made possible in partnership with our Diners Club Belgrade franchise, aligns with Discover’s strategy to expand globally by forming alliances with other payment networks.

“All parties clearly will benefit – Discover, Diners Club International and PULSE will see increased volume on their global networks, while DinaCard cardholders will be able to pay and withdraw cash globally for the first time.”