Malaysia-based DiGi Telecommunications and Citibank Berhad have activated DiGiRemit to facilitate the transfer of money from Malaysia to Bangladesh, Indonesia and the Philippines via SMS.

DiGiRemit is designed to simplify the transfer of money using mobile phones from anywhere and at anytime to the widest distribution networks in the three recipient countries. More recipient countries will be included later.

DiGi provides the service, as a remittance agent of Citibank Berhad, to individual DiGi prepaid and DiGi postpaid customers who can register at any of the 47 DiGi centers and DiGi service counters nationwide.

The service offers multiple payment delivery options, including direct credit to accounts with local banks in the beneficiary’s country and cash pick-up at designated agents. The distribution network is managed by Citi’s global transaction services.

Albern Murty, DiGi’s head of product management, said: DiGi is ready to lead the change for people to use the mobile phone as a financial tool with value propositions that are hard to ignore. We want to make it truly easier and more convenient for our customers.