Credit Suisse has appointed Vasundhara Pradeep as head of prime consulting Asia Pacific. Working closely with the bank’s prime services coverage team, Ms Pradeep will lead Credit Suisse’ efforts to provide its hedge fund clients with consultancy services in business-critical areas such as infrastructure, technology and talent.
Ms Pradeep joins Credit Suisse as a director, based in Hong Kong, and will report regionally to Kevin Meehan, head of prime services coverage Asia Pacific, and globally to Jeremy Siegel, global head of prime consulting, in New York.
Ms Pradeep was previously at UBS, where she had been a director in prime brokerage sales and business consulting since 2005. Before that, she worked as a management consultant with Accenture in London, focusing on prime brokerage and equity finance.
Mr Meehan said: “Our strategy is to work with a select client base of hedge funds and invest heavily in delivering first class service to those clients. Vasundhara’s appointment strengthens our advisory capabilities and enhances the differentiated value proposition that Credit Suisse offers hedge funds.”
Mr Siegel said: “This appointment is particularly timely given the increasing number of new funds in Asia and global managers seeking to establish a presence in the region. Getting the infrastructure right is a critical factor for new funds or funds that are new to a region as diverse and complex as Asia, it’s also a growing priority for investors in hedge funds.”