CPI Card Group, a manufacturer of plastic cards, has announced a new contactless payment card initiative for new MasterCard PayPass issuers, which will aim to encourage issuers to commit to their first deployment of PayPass in 2007.
As part of the scheme, issuers that place their first orders for PayPass-enabled cards by June 30, 2007 will receive substantial pricing discounts. The program will feature cards manufactured by CPI using Inside Contactless’ MicroPass L4-2G platform with a Smartrac half-size antenna.
MasterCard issuers can benefit from lower costs per card, and will receive technical support to ensure their first deployment of PayPass is successful.
CPI Card Group is today offering best-in-class, cost effective contactless bank card manufacturing for MasterCard PayPass issuers and is enhanced through the features of this program. We are confident that this program will lower the barrier for MasterCard issuers to enter into contactless bank card issuance, stated Bob Clarke, executive vice president of CPI Card Group.
Cathleen Conforti, senior vice president of global PayPass for MasterCard Worldwide, commented: This kind of initiative from the MasterCard PayPass vendor community helps our issuers to deploy PayPass faster and more efficiently. We welcome such programs as a way to increase the accessibility of contactless bank card issuance to all MasterCard issuers.