Citigroup's consumer and corporate banking division, Citibank, is to open a new representatives office in Belgrade, Serbia, through which it will market Citigroup's range of corporate and investment banking products and services to financial institutions, and corporate and public sector entities in the country.
Citigroup is already present in several South Central European countries, including Greece, Romania and Bulgaria, and it will now offer services such as global transaction services and corporate finance and advisory services to clients in Serbia.
William Mills, chairman and CEO for Citigroup corporate and investment banking in EMEA, said: Serbia is a key market for Citigroup in South Central Europe due to its growth potential, geopolitical position, positive direction and pace of development. We hope to benefit Serbia by providing financial products and services that help our clients’ businesses to grow.
Tibor Pandi, head of Citigroup’s non-presence country business in South Central Europe and Baltics, added: Serbia offers an attractive business proposition and our belief is that it will evolve into a significant economic and financial hub for the Balkans.