Citibank Berhad has expanded its branch network to 11 by opening four new branches in Taipan USJ, Cheras, Melaka and Kuantan, in Malaysia.
Citibank said that its growth strategy in Malaysia will be three-pronged, namely physical, virtual and digital. In addition to branch expansions, the bank will further improve its mobile and internet banking platforms to reach more Malaysians and support the growth of virtual banking platforms. Its growth plan will primarily be driven by customers’ needs and to deliver comprehensive range of products and services.
The branches will be managed by more than 80 staff, and will offer, among others, access to consumer banking, opportunity to financial advice and wealth management services as well as credit card services.
Sanjeev Nanavati, CEO of Citibank Berhad, said: “2010 will see Citibank expanding aggressively across all businesses in Malaysia. We expect significant growth opportunities with branch expansion and increased ATM touch points. Convenience to our customers will be significantly enhanced. Citi continues to invest in Malaysia and these four branches are a testimony to our intent. We have a world leading franchise in Malaysia and this is poised to further prosper with this expansion.”
Fabio Fontainha, head of consumer markets at Citibank Berhad, said: “In 2010, we will strengthen our value proposition and service offerings. We aim to bring relevant solutions to our clients through our thriving retail banking, wealth management and credit card businesses.”