Citibank UAE has unveiled new wealth management proposition, Citigold Private Client, for high net worth individuals (HNWIs) with assets under management between $1m to $10m.

The bank said with the Citigold Private Client proposition, clients can benefit from a personalized advisory-based wealth management strategy suited to individual risk needs and wealth management objectives.

Citigold Private Client examines clients’ assets in totality, across personal and business wealth, and employs a holistic range of financial products and services, the bank said.

The US bank added Citigold Private Client utilizes its global banking network, and full breadth of products and services offered across its entire franchise including transactional banking, investments and commercial banking solutions, in addition to Citi’s research.

According to the Citibank, the wealth management proposition adopts a team-based approach and clients will be served by a dedicated Citigold Private Client banker and service manager, together with a team of financial experts including treasury and investment specialists, portfolio counselors and commercial bankers.

Citigold Private Client falls within Citibank’s strategy of servicing clients across the entire wealth continuum, accompanying them as they grow in affluence along their wealth journey.

Citigold Private Client has been rolled out in Asia in several markets such as Hong Kong and Singapore. UAE is the first business in EMEA to launch to launch this initiative.