Citi is planning to roll out new services based on latest technologies for its retail, corporate and institutional clients over the next 12 months in Australia.
The products include CitiFX Pulse – an updated foreign exchange trading platform for corporate clients and Mobile Banking for Citibank customers.
Other products include CitiDirect BE, an online technology platform for clients in treasury teams; a ‘Smart Banking’ branch in Sydney; Citi Velocity, a new electronic distribution platform for clients of global markets and Citi Smart, the trading engine for institutional investors.
The next generation of Internet banking was piloted in Australia and is now being rolled out throughout the region while the “Smart Banking” branch has been developed in Japan, CitiFX Pulse has been developed in London, and Citi Velocity is being developed in New York.
Citi Asia Pacific Operations and Technology head Andrew Butcher said that the strategy is focused on providing services that are global, simple, cost efficient, fast and secure.
Citi Country Officer and Institutional Clients Group CEO for Australia and New Zealand Stephen Roberts said that in the institutional business, the firm has the size and scale to introduce the fastest and most comprehensive systems in the market and this will be key in maintaining leadership in the securities and corporate banking markets.